Marketing Strategy

A good marketing strategy combines all of your marketing goals into a single comprehensive plan. 

 

There are many different approaches to defining a marketing strategy, however there are common steps which will help guide you through the process.

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• Undertake a situation analysis​

• Define your target audience

• Define your marketing goals

• Set a realistic budget

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Genesis is able to guide you through the process of producing your Marketing Strategy Document, which will include full details of the proposed marketing mix, a fully costed plan, and a detailed timetable of individual actions to achieve your goals.